Since people posted blog posts about the impact of media, I wanted to talk about the Korean popular variety show, “Infinity challenge” and how the comedy TV show made Korea viewers to take actions toward the global warming.
On December 18, 2010, the tv show broadcasted 228th episode, “The Butterfly Effect Special.” The episode started with 2 groups of members going vocations to Maldives and the North Pole, and one member staying in his house. The members who got opportunity to go to Maldives and the North Pole, they were very excited. However, their destination was a specialized container home. The container home was divided into two layers, first floor representing Maldives, and second floor representing the North Pole. The first floor was very hot like Maldives and second floor was very cold like the North Pole.
In the beginning, the members were not notified about the building structure, and enjoyed the time in the floors they were assigned. Since, the first floor was very hot, the members put air conditioner on. It melted the ice on the second floor, the North Pole and eventually, the melted water went into the first floor, Maldives. The members did not understand the situation, and kept the air conditioner on. By the time, when they realized that they should stop using the air conditioner, a lot of the ice was already melted and the first floor was filled with water.
But, this was not the end of the episode. The one member who was left in his house also had influence on the specialized container house. The energy consumption of the member such as leaving the light on, taking a car instead of walking and etc. melted the ice in the North Pole. The behaviour of this member was very ordinary and it warned a lot of viewers.
After the TV show, many viewers commented on the variety show website that they learned the seriousness of global warming and they should take actions for it.
Later, there was news saying that the episode was supported by government as public environment campaign. I think media such as music and visual art (advertisement) have a big influence on people. And I think this episode was a great idea to approach in a very unique way and warned people about global warming.