Having ranted yesterday about how discussions about our personal carbon footprints are a distraction, I now feel obliged to raise an exception. If we’re talking about how to use our software expertise to support personal footprint reduction on a grander scale, I’m all for it. Along those lines, here’s a list of ten green Internet startups – companies looking to leverage Internet technology, to support ‘greening’ initiatives. These ten were presented at a conference in SF yesterday called Green:Net09, and a panel of judges selected a winner – presumably the company most likely to succeed. The judges picked WattBot, while the audience favourite was FarmsReach.
One of the tech products I’m looking forward to is Google’s Power Meter.
I’m sure that being able to measure how much your appliances are costing you will be a great motivator for people to consume less.